Subscription tools for publishers
Subscription infrastructure for publishers who cannot afford a subscription team.
PaywallStudio gives independent publishers and newsletters metered and dynamic paywalls, failed payment recovery, trial testing and analytics on which articles convert. It costs a flat monthly fee, not a share of revenue.
No account. No card. No sales call.
- A flat monthly fee, not a share of revenue
- Dunning for failed card payments
- Shows which articles convert and retain
See the revenue walking out through the back door
Put in your invoices, monthly churn, revenue per invoice and what winning one costs. See what churn costs a year and what one point of it is worth. Runs in your browser. No account, no card, no call.
Of 1,316 today, 626 are still here in a year
- Revenue lost
- $823,489
- Spent replacing them
- $809,695
- LTV to CAC
- 2.1x
Take this with you
No email required. It is your result.
PaywallStudio — cost of churn · 6.0% monthly churn costs $1,633,183 a year · One point of improvement is worth $200,813 · Average lifetime 16.7 months, LTV $2,488 Run it yourself: https://paywallstudio.com
Method: annual losses compound monthly rather than multiplying by twelve, so the figure is lower — and more honest — than the usual arithmetic. Lost revenue counts half a year of run-rate on average, since departures are spread across the year.
The subscription operating layer
Paywalls, testing, payment recovery, churn scoring and content analytics for publishers running subscriptions on a basic payment integration.
Paywalls that adapt
Metered and dynamic paywalls adapt to reader behaviour and traffic source, rather than counting a fixed number of articles.
Trials and offers, tested properly
Trial and offer tests are run with proper statistics.
Failed payment recovery
Dunning follows up failed payments, aimed at involuntary churn: subscribers lost to a failed card rather than a decision to leave.
Churn risk scoring
Subscribers are scored for churn risk, with intervention offers for those most likely to leave.
Content that converts
Analytics show which articles and authors actually convert readers and retain subscribers.
Free Subscription Health Report
Connect your payment processor and analytics to see involuntary churn and its annual cost, conversion by traffic source, and your best and worst converting articles.
The problem
Running subscriptions properly takes metering, dynamic paywall rules, trial design, dunning for failed payments, churn prediction and pricing experiments. Large publishers have teams for this. Independents have a payment button.
So subscribers are lost to failed cards without anyone quantifying it, the paywall is never tested, and nobody can tell which content actually converts.
Who it is for
Independent publishers
Independents with 5,000 to 500,000 readers running subscriptions on a basic payment integration and losing money to churn they cannot see.
Trade publications and local news
Outlets that need metering, testing and payment recovery without a subscription team.
Large newsletters
Paid newsletters that want to know which pieces and writers bring in subscribers, and what failed payments are costing them.
How it works
PaywallStudio, from the first step to the result.
- 1
Get the free health report
Connect your payment processor and analytics.
- 2
See what churn costs
Involuntary churn, its annual cost, and the estimated revenue recoverable from dunning.
- 3
Turn on recovery and paywalls
Dunning, dynamic paywall rules and trial tests.
- 4
Follow what converts
Articles and authors ranked by conversion and retention.
Questions people actually ask
- What is in the free Subscription Health Report?
- Involuntary churn from failed payments and its annual cost, conversion rate by traffic source, the articles that convert best and worst, and the estimated revenue recoverable from dunning alone.
- How is this different from a fixed article meter?
- Paywalls can be metered or dynamic, adapting by reader behaviour and traffic source rather than a fixed article count.
- What is involuntary churn?
- Subscribers lost because a payment failed, rather than because they decided to cancel. Failed payment recovery is aimed at it directly.
- How are trials and offers tested?
- Trial and offer experiments are run with proper statistics.
- Can I see which writers bring in subscribers?
- Yes. Analytics show which articles and authors actually convert and retain subscribers.
- What does it cost?
- 199 dollars a month up to 5,000 subscribers, 590 dollars a month up to 50,000, and 1,490 dollars a month above that. The health report is free.
- Why a flat fee instead of a percentage?
- Because a percentage of revenue is what independent publishers most resent about the alternatives. The fee depends only on how many subscribers you have.
- Why should I trust the churn-cost calculator?
- It is plain arithmetic on the numbers you put in, worked out in your browser. Change any input and every figure updates, so you can check each one yourself.
Pricing
A flat monthly fee set by subscriber count, never a percentage of revenue. The health report is free.
Health Report
What failed payments cost you, and what converts.
- Annual cost of involuntary churn
- Conversion by traffic source
- Estimated revenue recoverable from dunning
Up to 5,000 subscribers
The full subscription layer.
- Dynamic paywalls
- Failed payment recovery
- Churn risk scoring
- Content analytics
Up to 50,000 subscribers
The full subscription layer.
- Flat fee, no revenue share
Above 50,000 subscribers
The full subscription layer.
- Flat fee, no revenue share
Prices in USD. Flat fees by subscriber count, with no percentage of revenue.
See the revenue walking out through the back door
Put in your invoices, monthly churn, revenue per invoice and what winning one costs. See what churn costs a year and what one point of it is worth. Runs in your browser. No account, no card, no call.
Open the free toolIt runs in your browser. PaywallStudio never sees your inputs.