About PaywallStudio

Subscription infrastructure for publishers who cannot afford a subscription team.

What we do

The subscription operating layer. Metered and dynamic paywalls that adapt by reader behaviour and traffic source rather than a fixed article count, trial and offer testing with proper statistics, failed payment recovery that meaningfully reduces involuntary churn, churn risk scoring with intervention offers, and analytics that show which articles and authors actually convert and retain subscribers, which is the single most useful thing a publisher can know and almost none of them do.

Who we built it for

• Independent publishers

  Independents with 5,000 to 500,000 readers running subscriptions on a basic payment integration and losing money to churn they cannot see.

• Trade publications and local news

  Outlets that need metering, testing and payment recovery without a subscription team.

• Large newsletters

  Paid newsletters that want to know which pieces and writers bring in subscribers, and what failed payments are costing them.

The problem

Running a subscription business properly requires metering, dynamic paywall rules, trial design, dunning for failed payments, churn prediction, and pricing experimentation.

Large publishers have teams for this.

Independents have a payment button, so they lose 30 percent of subscribers a year to failed cards alone, never test their paywall, and cannot tell which content actually converts.

Try it before anything else

The free churn-cost calculator runs in your browser with no account. Put in your churn and revenue, and see what losing customers costs a year. Open it.