See the revenue walking out through the back door
Put in your invoices, monthly churn, revenue per invoice and what winning one costs. See what churn costs a year and what one point of it is worth. Runs in your browser. No account, no card, no call.
Churn costs you $1,633,183 a year, and one point of improvement is worth $200,813.
Cost of churn, a year
$1,633,183
One point of churn is worth
$200,813
per year, if you fix it
Invoices lost a year
690
79.0 a month
Average lifetime
16.7 mo
LTV $2,488
Of 1,316 today, 626 are still here in a year
- Revenue lost
- $823,489
- Spent replacing them
- $809,695
- LTV to CAC
- 2.1x
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PaywallStudio — cost of churn · 6.0% monthly churn costs $1,633,183 a year · One point of improvement is worth $200,813 · Average lifetime 16.7 months, LTV $2,488 Run it yourself: https://paywallstudio.com
Method: annual losses compound monthly rather than multiplying by twelve, so the figure is lower — and more honest — than the usual arithmetic. Lost revenue counts half a year of run-rate on average, since departures are spread across the year.
See the revenue walking out through the back door
Put in your invoices, monthly churn, revenue per invoice and what winning one costs. See what churn costs a year and what one point of it is worth. Runs in your browser. No account, no card, no call.
Open the free toolIt runs in your browser. PaywallStudio never sees your inputs.