Frequently asked questions

Questions people actually ask

What is in the free Subscription Health Report?

Involuntary churn from failed payments and its annual cost, conversion rate by traffic source, the articles that convert best and worst, and the estimated revenue recoverable from dunning alone.

How is this different from a fixed article meter?

Paywalls can be metered or dynamic, adapting by reader behaviour and traffic source rather than a fixed article count.

What is involuntary churn?

Subscribers lost because a payment failed, rather than because they decided to cancel. Failed payment recovery is aimed at it directly.

How are trials and offers tested?

Trial and offer experiments are run with proper statistics.

Can I see which writers bring in subscribers?

Yes. Analytics show which articles and authors actually convert and retain subscribers.

What does it cost?

199 dollars a month up to 5,000 subscribers, 590 dollars a month up to 50,000, and 1,490 dollars a month above that. The health report is free.

Why a flat fee instead of a percentage?

Because a percentage of revenue is what independent publishers most resent about the alternatives. The fee depends only on how many subscribers you have.

Why should I trust the churn-cost calculator?

It is plain arithmetic on the numbers you put in, worked out in your browser. Change any input and every figure updates, so you can check each one yourself.